Strategy-first design that moves brands forward

I turn ideas into strategically grounded design systems that resonate, inspire, and drive growth. After nearly two decades working across multiple design disciplines, I know how to translate insight into real-world results.

Strategy-first design that moves brands forward

Strategy-first design that moves brands forward

I turn ideas into strategically grounded design systems that resonate, inspire, and drive growth. After nearly two decades working across multiple design disciplines, I know how to translate insight into real-world results.

I turn ideas into strategically grounded design systems that resonate, inspire, and drive growth. After nearly two decades working across multiple design disciplines, I know how to translate insight into real-world results.

  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.
  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.
  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.
  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.
  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.
  • Smartphone displaying Sweet Protection’s Boondock RIG goggles ad—close-up of a snow-covered skier in goggles fills the screen.
  • Stack of RTV “Open Page” newspapers showing the skate-dog mascot stretched across oversized headline letters.
  • Grainy, blue-tinted film still with People Made Machines logo layered over a scientist’s thoughtful face and drifting equations.
  • Back-view of a model wearing a white Cloudahead tee—logo and purpose statement printed across the shoulders under moody studio light.

Brand strategy

Through a focused strategy session we’ll work together to map out your purpose, audience, and market position, then agree on the principles that guide every move that follows. The outcome is a shared, rock-solid foundation—clear goals, sharp messaging, and a north-star everyone will agree on.

Brand identity

With the strategy locked in, I translate it into a clear and ownable visual language. I’ll design or refresh your identity with structure, character, and clarity—built to hold up in the real world and flexible enough to grow with your brand. Every part of the design system—logo, type, color, layout—works together to tell a story your audience will remember and rally behind.

Rollout and activation

Finally, we bring the brand to life. Whether it’s a phased rollout or a bold launch, you’ll get the assets, guidelines, and support to show up consistently across every digital and physical touchpoint.

From start to launch, I stay detail-oriented, adaptable, and collaborative—pushing boundaries while keeping business objectives front and centre.

Metrics

12+

Years of branding and digital design experience, agency-side and freelance.

75%

Repeat and referral clients.

90%

On-time deliverables and zero missed go-live dates over eighteen years.

10

Point of contact from start to finish—work directly with the senior designer behind every decision, no layers or hand-offs.

Need a design partner? Let’s talk.

Need a design partner? Let’s talk.

Need a design partner? Let’s talk.