Case Study:
Case Study:
Cloudahead
Cloudahead
Client
Client
Cloudahead
Cloudahead
Type
Type
Brand Strategy
Brand Strategy
,
,
Brand Identity
Brand Identity
Year
Year
2025
2025
About
About
Cloudahead delivers flexible, secure IT solutions that give businesses control and freedom to grow. They create seamless ecosystems where technology adapts to people, not the other way around.
Cloudahead delivers flexible, secure IT solutions that give businesses control and freedom to grow. They create seamless ecosystems where technology adapts to people, not the other way around.
Challenge
Getting ready to launch into a conservative, well-served market, Cloudahead had a solid business plan and a working prototype — but no brand strategy, visual language, or story to earn early users’ trust. The brief was to build a complete identity—positioning, voice, and design system—that signals flexibility and reliability, piques interest among a cautious audience, and sets them apart from established competitors.
André has been my strategic design partner through multiple businesses, and he consistently delivers with incredible precision. His work is truly premium, and despite a high workload, he always responds quickly and professionally. Andre is my go-to design guy — and will be, always.
— Anders M. Pedersen, CEO, Cloudahead
SOLUTION
The project began with an initial brand sprint to define a clear long-term roadmap, clarifying brand purpose, target audience, and an open visual position Cloudahead could own in the market. I defined a concise messaging framework and a friendly yet confident tone that speaks to both engineers and business leads.
Visually, I combined warmth with structure. Earthy tones and soft gradients make the brand approachable and different, while precise, strict, and modular graphics reflect the product's flexibility and technical depth. Every element—logo, additional design elements, layout rules—all tie back to the strategy, keeping each touchpoint consistent.
The result is a grounded, trustworthy identity that lets a new player look established from day one.
Challenge
Getting ready to launch into a conservative, well-served market, Cloudahead had a solid business plan and a working prototype — but no brand strategy, visual language, or story to earn early users’ trust. The brief was to build a complete identity—positioning, voice, and design system—that signals flexibility and reliability, piques interest among a cautious audience, and sets them apart from established competitors.
Solution
The project began with an initial brand sprint to define a clear long-term roadmap, clarifying brand purpose, target audience, and an open visual position Cloudahead could own in the market. I defined a concise messaging framework and a friendly yet confident tone that speaks to both engineers and business leads.
Visually, I combined warmth with structure. Earthy tones and soft gradients make the brand approachable and different, while precise, strict, and modular graphics reflect the product's flexibility and technical depth. Every element—logo, additional design elements, layout rules—all tie back to the strategy, keeping each touchpoint consistent.
The result is a grounded, trustworthy identity that lets a new player look established from day one.
SOLUTION
The project began with an initial brand sprint to define a clear long-term roadmap, clarifying brand purpose, target audience, and an open visual position Cloudahead could own in the market. I defined a concise messaging framework and a friendly yet confident tone that speaks to both engineers and business leads.
Visually, I combined warmth with structure. Earthy tones and soft gradients make the brand approachable and different, while precise, strict, and modular graphics reflect the product's flexibility and technical depth. Every element—logo, additional design elements, layout rules—all tie back to the strategy, keeping each touchpoint consistent.
The result is a grounded, trustworthy identity that lets a new player look established from day one.
André has been my strategic design partner through multiple businesses, and he consistently delivers with incredible precision. His work is truly premium, and despite a high workload, he always responds quickly and professionally. Andre is my go-to design guy — and will be, always.
— Anders M. Pedersen, CEO, Cloudahead
André has been my strategic design partner through multiple businesses, and he consistently delivers with incredible precision. His work is truly premium, and despite a high workload, he always responds quickly and professionally. Andre is my go-to design guy — and will be, always.
— Anders M. Pedersen, CEO, Cloudahead
Credits
Testimonial
André has been my strategic design partner through multiple businesses, and he consistently delivers with incredible precision. His work is truly premium, and despite a high workload, he always responds quickly and professionally. Andre is my go-to design guy — and will be, always.
— Anders M. Pedersen, CEO, Cloudahead
