Case Study:
Case Study:
Make
Make
Client
Client
Make
Make
Type
Type
Brand Identity
Brand Identity
,
,
UI/UX
UI/UX
Year
Year
2024 (Ongoing)
2024 (Ongoing)
About
About
Make is a Norwegian SaaS platform for sending newsletters. Its drag and drop editor, audience segmentation, automation, and dynamic content tools let organizations — from municipal governments to music festivals — create accessible campaigns and personalized messaging without coding.
Make is a Norwegian SaaS platform for sending newsletters. Its drag and drop editor, audience segmentation, automation, and dynamic content tools let organizations — from municipal governments to music festivals — create accessible campaigns and personalized messaging without coding.
Challenge
Make’s identity hadn’t been refreshed since 2015 and no longer matched the company’s ambitions. The brand strategy had blurred over time, and the visuals lacked a unified system that could stretch from marketing to product UI. As Make entered a period of rapid growth, they needed clearer positioning and a refined, scalable identity that would signal maturity and earn the confidence of larger, cross-industry clients.
André took our decade-old look and flipped the switch. The new identity cuts through a crowded market and sounds exactly like us—confident, personal, and future-focused. He captured who we are and how we want to be seen, then stayed on to keep the brand sharp across the app and every campaign. A go-to creative partner we trust.
— Stian Fongaard, CEO, Make
SOLUTION
The project began by tightening Make’s strategy—defining a clear purpose, a warm yet confident personality, and a position built on local support, privacy, and solid engineering. From that foundation came a visual concept grounded in deliberate contrasts: friendly meets technical, warm meets cool, personal meets precise. This mix echoes what Make is—a Norwegian newsletter platform that combines human support with highly secure, scalable technology.
The identity puts those contrasts to work. A crisp wordmark with an upward curve in the “m,” reading both as a smile and supporting hand at once. Slightly rounded headlines carry subtle technical cuts, while a secondary monospace font nods to code and reliability. Cool blues and violets project trust; a soft yellow accent restores approachability. Custom icons and image frames lift their geometry from the logo, and down-to-earth photography roots the brand in something warm and familiar.
Together, these pieces form a cohesive, scalable design system that lets Make attract bigger clients with authority—without losing the personal touch that sets it apart.
Challenge
Make’s identity hadn’t been refreshed since 2015 and no longer matched the company’s ambitions. The brand strategy had blurred over time, and the visuals lacked a unified system that could stretch from marketing to product UI. As Make entered a period of rapid growth, they needed clearer positioning and a refined, scalable identity that would signal maturity and earn the confidence of larger, cross-industry clients.
Solution
The project began by tightening Make’s strategy—defining a clear purpose, a warm yet confident personality, and a position built on local support, privacy, and solid engineering. From that foundation came a visual concept grounded in deliberate contrasts: friendly meets technical, warm meets cool, personal meets precise. This mix echoes what Make is—a Norwegian newsletter platform that combines human support with highly secure, scalable technology.
The identity puts those contrasts to work. A crisp wordmark with an upward curve in the “m,” reading both as a smile and supporting hand at once. Slightly rounded headlines carry subtle technical cuts, while a secondary monospace font nods to code and reliability. Cool blues and violets project trust; a soft yellow accent restores approachability. Custom icons and image frames lift their geometry from the logo, and down-to-earth photography roots the brand in something warm and familiar.
Together, these pieces form a cohesive, scalable design system that lets Make attract bigger clients with authority—without losing the personal touch that sets it apart.
SOLUTION
The project began by tightening Make’s strategy—defining a clear purpose, a warm yet confident personality, and a position built on local support, privacy, and solid engineering. From that foundation came a visual concept grounded in deliberate contrasts: friendly meets technical, warm meets cool, personal meets precise. This mix echoes what Make is—a Norwegian newsletter platform that combines human support with highly secure, scalable technology.
The identity puts those contrasts to work. A crisp wordmark with an upward curve in the “m,” reading both as a smile and supporting hand at once. Slightly rounded headlines carry subtle technical cuts, while a secondary monospace font nods to code and reliability. Cool blues and violets project trust; a soft yellow accent restores approachability. Custom icons and image frames lift their geometry from the logo, and down-to-earth photography roots the brand in something warm and familiar.
Together, these pieces form a cohesive, scalable design system that lets Make attract bigger clients with authority—without losing the personal touch that sets it apart.
André took our decade-old look and flipped the switch. The new identity cuts through a crowded market and sounds exactly like us—confident, personal, and future-focused. He captured who we are and how we want to be seen, then stayed on to keep the brand sharp across the app and every campaign. A go-to creative partner we trust.
— Stian Fongaard, CEO, Make
André took our decade-old look and flipped the switch. The new identity cuts through a crowded market and sounds exactly like us—confident, personal, and future-focused. He captured who we are and how we want to be seen, then stayed on to keep the brand sharp across the app and every campaign. A go-to creative partner we trust.
— Stian Fongaard, CEO, Make
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Testimonial
André took our decade-old look and flipped the switch. The new identity cuts through a crowded market and sounds exactly like us—confident, personal, and future-focused. He captured who we are and how we want to be seen, then stayed on to keep the brand sharp across the app and every campaign. A go-to creative partner we trust.
— Stian Fongaard, CEO, Make
