Case Study:
Case Study:
Sweet Protection
Sweet Protection
Client
Client
Sweet Protection
Sweet Protection
Type
Type
Art Direction
Art Direction
,
,
Marketing Design
Marketing Design
Year
Year
2010 - 2024
2010 - 2024
About
About
Born in Norway, Sweet Protection began with skiers, riders, and paddlers building the gear they wanted for themselves. Guided by one rule — Stronger. Lighter. Better. They blend advanced materials with precise craftsmanship to deliver helmets, protection, and apparel that let everyone from World Cup racers to weekend explorers push their limits and play another day.
Born in Norway, Sweet Protection began with skiers, riders, and paddlers building the gear they wanted for themselves. Guided by one rule — Stronger. Lighter. Better. They blend advanced materials with precise craftsmanship to deliver helmets, protection, and apparel that let everyone from World Cup racers to weekend explorers push their limits and play another day.
Challenge
Sweet Protection’s lean marketing team has consistently relied on external creative support rather than building an internal design department. Without dedicated in-house designers, they needed a flexible, multidisciplinary partner who could deliver consistent, scalable creative work and seamlessly integrate into their marketing process.
I’ve really enjoyed working with André. His energy is contagious, and he approaches every project with real dedication and attention to detail, while always keeping the brand’s overall positioning and vision in focus. His talent for seamlessly shifting between different design disciplines – whether it’s design, video, messaging, or layout - and consistently producing top-notch work has made him an essential creative partner for Sweet Protection throughout our time together.
— Pascal Herrmann, Marketing manager, Sweet Protection
SOLUTION
Over 14 years of continuous collaboration, I’ve partnered closely with Sweet Protection’s marketing team—both through agencies and independently—to shape creative direction and visual design for major campaigns and product launches.
From a wide variety of digital and print marketing, packaging, and product catalogs to landing pages and social content, I’ve adapted alongside Sweet as they’ve grown from a niche Norwegian brand into a leading international player.
This flexible, long-term partnership allowed them to scale consistently, maintain high visual standards, and maintain a cohesive market presence without needing an internal design team.
Challenge
Sweet Protection’s lean marketing team has consistently relied on external creative support rather than building an internal design department. Without dedicated in-house designers, they needed a flexible, multidisciplinary partner who could deliver consistent, scalable creative work and seamlessly integrate into their marketing process.
Solution
Over 14 years of continuous collaboration, I’ve partnered closely with Sweet Protection’s marketing team—both through agencies and independently—to shape creative direction and visual design for major campaigns and product launches.
From a wide variety of digital and print marketing, packaging, and product catalogs to landing pages and social content, I’ve adapted alongside Sweet as they’ve grown from a niche Norwegian brand into a leading international player.
This flexible, long-term partnership allowed them to scale consistently, maintain high visual standards, and maintain a cohesive market presence without needing an internal design team.
SOLUTION
Over 14 years of continuous collaboration, I’ve partnered closely with Sweet Protection’s marketing team—both through agencies and independently—to shape creative direction and visual design for major campaigns and product launches.
From a wide variety of digital and print marketing, packaging, and product catalogs to landing pages and social content, I’ve adapted alongside Sweet as they’ve grown from a niche Norwegian brand into a leading international player.
This flexible, long-term partnership allowed them to scale consistently, maintain high visual standards, and maintain a cohesive market presence without needing an internal design team.
I’ve really enjoyed working with André. His energy is contagious, and he approaches every project with real dedication and attention to detail, while always keeping the brand’s overall positioning and vision in focus. His talent for seamlessly shifting between different design disciplines – whether it’s design, video, messaging, or layout - and consistently producing top-notch work has made him an essential creative partner for Sweet Protection throughout our time together.
— Pascal Herrmann, Marketing manager, Sweet Protection
I’ve really enjoyed working with André. His energy is contagious, and he approaches every project with real dedication and attention to detail, while always keeping the brand’s overall positioning and vision in focus. His talent for seamlessly shifting between different design disciplines – whether it’s design, video, messaging, or layout - and consistently producing top-notch work has made him an essential creative partner for Sweet Protection throughout our time together.
— Pascal Herrmann, Marketing manager, Sweet Protection
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Testimonial
I’ve really enjoyed working with André. His energy is contagious, and he approaches every project with real dedication and attention to detail, while always keeping the brand’s overall positioning and vision in focus. His talent for seamlessly shifting between different design disciplines – whether it’s design, video, messaging, or layout - and consistently producing top-notch work has made him an essential creative partner for Sweet Protection throughout our time together.
— Pascal Herrmann, Marketing manager, Sweet Protection
