Case Study:
Case Study:
RTV
RTV
Client
Client
RTV
RTV
Type
Type
Brand Strategy
Brand Strategy
,
,
Brand Identity
Brand Identity
Year
Year
2025
2025
About
About
RTV is a social-first TV channel made for Norwegian high school students. Through short-form stories and open conversations, it puts a spotlight on issues like loneliness, exclusion, and bullying — using everyday voices to push for real change.
RTV is a social-first TV channel made for Norwegian high school students. Through short-form stories and open conversations, it puts a spotlight on issues like loneliness, exclusion, and bullying — using everyday voices to push for real change.
Challenge
Two weeks until launch — and no identity or brand strategy in place. The brief: build a bold visual identity with a stop effect that feels true to its message and earns instant relevance with a Gen Z audience. It had to be bold enough to stand out in busy feeds but open enough to invite people in.
For the past 15 years André has been our first call for everything visual—apps, e-commerce, brand identities, campaigns, even on-the-fly photo and video. He never just ticks a brief; he pushes it, adding the extra detail that turns solid ideas into standout work. Having a creative partner who knows our brands inside-out has been a game-changer for consistency and momentum.
— Knut Lyngstad, Co-owner R&U Holding
SOLUTION
A bold, tactile visual identity that speaks directly to RTV’s audience, without posturing. The design system mixes hand-drawn elements, expressive type, and raw textures. A bright lemon yellow works as a unifying signal across formats, cutting through muted backgrounds and low-fi visuals to claim space in the feed.
The logo is built from interconnected, flowing letterforms held together by an enclosing shape—a quiet nod to community and belonging. Custom illustrations bring levity and personality, sitting between vintage cartoon graphics and underground zine culture. They’re expressive, imperfect, and deliberately human.
Every part of the identity—logo, typography, layout, motion—was designed to feel made, not manufactured. It is loud enough to get noticed, open enough to feel safe, and flexible enough to live across fast-moving formats.
Challenge
Two weeks until launch — and no identity or brand strategy in place. The brief: build a bold visual identity with a stop effect that feels true to its message and earns instant relevance with a Gen Z audience. It had to be bold enough to stand out in busy feeds but open enough to invite people in.
Solution
A bold, tactile visual identity that speaks directly to RTV’s audience, without posturing. The design system mixes hand-drawn elements, expressive type, and raw textures. A bright lemon yellow works as a unifying signal across formats, cutting through muted backgrounds and low-fi visuals to claim space in the feed.
The logo is built from interconnected, flowing letterforms held together by an enclosing shape—a quiet nod to community and belonging. Custom illustrations bring levity and personality, sitting between vintage cartoon graphics and underground zine culture. They’re expressive, imperfect, and deliberately human.
Every part of the identity—logo, typography, layout, motion—was designed to feel made, not manufactured. It is loud enough to get noticed, open enough to feel safe, and flexible enough to live across fast-moving formats.
SOLUTION
A bold, tactile visual identity that speaks directly to RTV’s audience, without posturing. The design system mixes hand-drawn elements, expressive type, and raw textures. A bright lemon yellow works as a unifying signal across formats, cutting through muted backgrounds and low-fi visuals to claim space in the feed.
The logo is built from interconnected, flowing letterforms held together by an enclosing shape—a quiet nod to community and belonging. Custom illustrations bring levity and personality, sitting between vintage cartoon graphics and underground zine culture. They’re expressive, imperfect, and deliberately human.
Every part of the identity—logo, typography, layout, motion—was designed to feel made, not manufactured. It is loud enough to get noticed, open enough to feel safe, and flexible enough to live across fast-moving formats.
For the past 15 years André has been our first call for everything visual—apps, e-commerce, brand identities, campaigns, even on-the-fly photo and video. He never just ticks a brief; he pushes it, adding the extra detail that turns solid ideas into standout work. Having a creative partner who knows our brands inside-out has been a game-changer for consistency and momentum.
— Knut Lyngstad, Co-owner R&U Holding
For the past 15 years André has been our first call for everything visual—apps, e-commerce, brand identities, campaigns, even on-the-fly photo and video. He never just ticks a brief; he pushes it, adding the extra detail that turns solid ideas into standout work. Having a creative partner who knows our brands inside-out has been a game-changer for consistency and momentum.
— Knut Lyngstad, Co-owner R&U Holding
Credits
Peter Mitterer
Illustration
Credits
Peter Mitterer
Illustration
Testimonial
For the past 15 years André has been our first call for everything visual—apps, e-commerce, brand identities, campaigns, even on-the-fly photo and video. He never just ticks a brief; he pushes it, adding the extra detail that turns solid ideas into standout work. Having a creative partner who knows our brands inside-out has been a game-changer for consistency and momentum.
— Knut Lyngstad, Co-owner R&U Holding
