Case Study:
Case Study:
Layer
Layer
Client
Client
Layer
Layer
Type
Type
Brand Strategy
Brand Strategy
,
,
Brand Identity
Brand Identity
Year
Year
2025
2025
About
About
Layer is a hybrid growth partner for companies that want to scale with intent. By combining strategy, creative, and technology in a flexible model, they build the systems and skills teams need to meet real business goals.
Layer is a hybrid growth partner for companies that want to scale with intent. By combining strategy, creative, and technology in a flexible model, they build the systems and skills teams need to meet real business goals.
Challenge
Layer is the result of three companies coming together with a shared ambition to set a new standard for how agencies and clients work together. The merger created a natural point to define a clear and unified identity that communicates their hybrid model, ambition and way of working, while visually separating them from the sameness of their competitors.
SOLUTION
The process began with a brand sprint to define Layer’s long-term direction. Together, we clarified their purpose, target audiences and positioning. At the core was their hybrid model, combining consultancy and agency services in one partner. This became the strategic foundation for a brand built to express flexibility, ambition and a smarter way to grow.
Visually, the identity leans on retro tech references, inspired by a time when tools were built for purpose and design served a clear function. Dithered textures, system-like graphics and a modular logo give the brand a tactile, engineered feel that reflects structure, precision and human intent. A restrained color palette and simplified graphics tie it all together, creating an identity that is both timeless and distinct.
The outcome is a unified brand that makes the hybrid model tangible, aligns with Layer’s ambition and positions them clearly in a crowded market.
Challenge
Layer is the result of three companies coming together with a shared ambition to set a new standard for how agencies and clients work together. The merger created a natural point to define a clear and unified identity that communicates their hybrid model, ambition and way of working, while visually separating them from the sameness of their competitors.
Solution
The process began with a brand sprint to define Layer’s long-term direction. Together, we clarified their purpose, target audiences and positioning. At the core was their hybrid model, combining consultancy and agency services in one partner. This became the strategic foundation for a brand built to express flexibility, ambition and a smarter way to grow.
Visually, the identity leans on retro tech references, inspired by a time when tools were built for purpose and design served a clear function. Dithered textures, system-like graphics and a modular logo give the brand a tactile, engineered feel that reflects structure, precision and human intent. A restrained color palette and simplified graphics tie it all together, creating an identity that is both timeless and distinct.
The outcome is a unified brand that makes the hybrid model tangible, aligns with Layer’s ambition and positions them clearly in a crowded market.
SOLUTION
The process began with a brand sprint to define Layer’s long-term direction. Together, we clarified their purpose, target audiences and positioning. At the core was their hybrid model, combining consultancy and agency services in one partner. This became the strategic foundation for a brand built to express flexibility, ambition and a smarter way to grow.
Visually, the identity leans on retro tech references, inspired by a time when tools were built for purpose and design served a clear function. Dithered textures, system-like graphics and a modular logo give the brand a tactile, engineered feel that reflects structure, precision and human intent. A restrained color palette and simplified graphics tie it all together, creating an identity that is both timeless and distinct.
The outcome is a unified brand that makes the hybrid model tangible, aligns with Layer’s ambition and positions them clearly in a crowded market.
Credits
Credits
Testimonial
